Manufacturers' representative for OEMs since 1983
Manufacturers' representative for OEMs since 1983
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Founded 1983 · Bay Village, Ohio
The Back Bay Associates, Inc. was founded in 1983 by our founder, William R. Ketterer, as a manufacturers’ representative and outsourced sales engineering agency serving the original equipment manufacturer (OEM) level of the market.
We focus mainly on the Heating, Ventilation, Air Conditioning and Refrigeration (HVACR), Food Service Equipment, Tier Two automotive, Off-Highway Equipment and Marine verticals, primarily (but not limited to) Ohio, Indiana, Michigan, Illinois and Western Pennsylvania.
Certain principal and client relationships have no territorial boundaries and are managed on an account-by-account success basis. Since its inception, the company has seen steady, substantial growth in both principal product lines sold and its potential customer base.
William R. Ketterer founds The Back Bay Associates, Inc. to serve OEMs.
During an expansionary period, Jeffrey T. Ketterer joins as Executive Vice President, growing into territory coverage for all principals and the daily management of the business.
Bill and Jeff share over 30 years of extraordinarily successful and fulfilling business growth.
Bill passes away, leaving a tremendous, rock-solid personal and professional legacy.
Today, Jeff continues Back Bay’s mission of adding to and delighting its customers, using available technology while growing the firm’s overall reach and capabilities. Vital assistance comes from a network of extraordinary, industry-embedded and highly experienced business colleagues, contacts and collaborators.
The result is professional, value-added, personalized service to the whole customer base, while staying mindful of the specific goals and objectives of each principal we represent.
The Back Bay Associates counts five main lines, sources and manufacturers (principals) as clients and is responsible for a significant amount of their total sales volume.
The firm also maintains vital overseas and lowest-cost-country supply chain relationships, ready to deploy whenever a program needs them. See global sourcing.
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Manufacturer's representative for HVACR and Food Service Equipment OEMs since 1983.
