Manufacturers' representative for OEMs since 1983

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Founder · 1983

William Ketterer

My father, William Ketterer, founded this company because he saw opportunities to help companies that may have had limited resources, were seeking ways to streamline product purchases, and wanted to work with someone they trusted to look out for their best interests.

William Ketterer
Founder
The Back Bay Associates
A tribute from Jeff

As we all know, starting a company is not easy, but perseverance and a strong commitment to achieving goals are a strong measure of those who succeed. He did all this while raising a family, visiting customers, working trade shows, and seeking out companies that manufactured quality products he would be proud to offer his customers.

His character was beyond reproach, and he strove to do the right thing for all concerned in every transaction. His life lessons were instilled in me at an early age, and as I moved through my education and career, watching him and how he treated people was indelibly imprinted on me.

His death was a difficult period for me. I lost not only a father, but also a business partner, mentor, and confidant. I cherish the time I had with him and know he is with me every day while I live his principles of kindness, generosity, and faith.

Kindness
Generosity
Faith
Theodore Roosevelt

This speech by Theodore Roosevelt, given in 1910 at the Sorbonne in Paris, captures my father’s outlook and spirit on life.

Theodore Roosevelt, 1910

The Man in the Arena

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Carrying his standards forward.

Listen intently. Do the right thing for the customer and the manufacturer.

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